About Cynthia Noonan

If you had asked me thirty years ago what I would be doing today, the very last thing I would have come up with would be graphic arts and web design. Of course, up until thirty years ago, the internet was basically limited to government research. Digital design wasn't even conceived of yet. Nevertheless, I never considered myself much of an “artist.” Creative, maybe, but artistic, NO WAY!

But life, being what it is, led me down a path that eventually landed me in my own print management and marketing consulting company when I was in my mid-20’s and here I am 3 decades later delving into the world of internet marketing with both feet! What a fun journey it has been!

With the expansion of the digital age, I have worked very hard to grow with technology. In addition to my self-taught graphic arts and marketing consultation, I now also provide web design and internet marketing services, including eCommerce solutions and email campaign design and distribution. I am currently attending Indian River State College pursuing a degree in Information Technology and Computer Science.

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Community Involvement

I am a proud member of the Vero Beach Elks Lodge. This organization is one of the most active charitable organizations in Indian River County, contributing to worthwhile efforts such as the Homeless Family Center and the Wabasso School, as well as supporting countless local veterans organizations. I volunteer my services as editor of the lodge newsletter. I enjoy attending the events, taking pictures, and reporting on all of the wonderful activities in which the lodge is involved. You can view a sample issue by CLICKING HERE. I also encourage you to LEARN MORE about the wonderful work of the Elks and then BECOME A MEMBER today.

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What We Do

What is Graphic Design?

Graphic Design involves creating graphics, typography, and images to present an idea. Most of the time you will find Graphic Design in the print industry, but they are also found in web projects as well. Graphic Designers create digital graphics, which then are turned into brochures, posters, or whatever branding materials are required of them. Graphic Designers do not do any programming. They are responsible for making graphics which can later be used for published print work or even websites.

For more information on graphic design education and career opportunities, visit AIGA, the professional association for design.

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What is Web Design?

Web Design involves creating graphics, typography, and images just like Graphic Design, but we use the World Wide Web. A web designer has restrictions on what they can do. Websites need to load fast and run efficiently. We have to account for things like file size, screen resolution, along with overall speed and performance. Because of this, Web Designers often use compressed graphics that sacrifice quality for speed. Unlike Graphic Designers, Web Designers also must be able to turn their designs into a working website. This involves knowing HyperText Markup Language (HTML) and most of the time Cascading Style Sheets (CSS).

For more information on web design, web development, and web marketing, visit WebProfessionals.org.

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The Difference is the Medium

The main difference between graphic designers and web designers is the medium. Individuals in the Graphic Design field often have more freedom because they are not restricted by programming, resolution or speed. Web Design professionals have to balance good design with speed and efficiency for the web. There are some professionals out there that can do both of these positions as one, but it is rare that they are masterful since they tend to have more strengths in one or the other.

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Not Always Eye to Eye

As with any industry, conflicts can arise between professionals in the Graphic Design world and the Web Design world. For example, a Graphic Design professional may think that a Web Design professional’s work is at a lower quality than print work. On the flip side, Web Design professionals often get upset with Graphic Design professionals because they do not understand the web. It is one of those fundamental differences that will (probably) always exist since neither side really understands each other.

What makes it even more confusing is that most people don’t understand the differences between the roles. Often times, a web project will ask for a Graphic Designer but they really should have gone with a Web Designer in order to make a professional and efficient website. As the future of technology progresses, this conflict may eventually cease to exist. If web design gets less restrictive then they will be able to have more freedom to create. As HTML editors become better at making efficient websites, it will be easier for graphic designers to use the World Wide Web to present their idea.

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The Bottom Line

Marrying these two diverse fields in a cohesive and complimentary way is the bottom line reason AGFX is the solution for your graphic and web design needs. With decades of experience in the print and marketing industries, I am able to apply proven principles and translate them into the digital world of technology. Managing both traditional and digital marketing strategies within one creative, innovative studio ensures brand consistency and efficient implementation of all your advertising campaigns.

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